Sterling Bank Plc says it is set to reward some selected social media users to the tune of $15,000 and a professional training. The bank said the move was meant to promote the good use of the various social media platforms, agespecially in terms of its impact on the socio-economic development of the country. The bank’s Executive Director, Strategy and Finance, Abubakar Suleiman, stated these at a press conference in Lagos announcing the finalists of a voting process to determine the winners.
According to him, the interest of the bank is to identify offered by the new media, in order to encourage ethical use of the media. He noted that the winners would be rewarded at the maiden edition of the Social Media Awards Africa.
Suleiman said, “We want to encourage people across Africa, those who are engaged either as a hobby or profession in the social media space.
“Also, to encourage those who are users because by working very hard to identify those who have excel in this space and by rewarding and recognising them, we are at the same time helping the users to essentially determine those who are the major players in the field.”
The Project Leader, SMAA, Mr. Femi Aderibigbe, who thanked the lender for sponsoring the award, said it was meant to discourage the wrong use of the social media space, and to promote creativity.
He stressed that in spite of the rising cases of abuse on the new media, “the best way to regulate it is by rewarding those making good use of it.”
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