Model mother Lara Stone, 30, has been unveiled as the face of Versace's new perfume, Eros Pour Femme. Resplendent in a Grecian-style dress, the mother-of-one looks stunning in the picture released by the fashion house to promote their goddess-inspired fragrance.The new campaign is the latest in a series of big name tie-ups for Lara, who has also starred in adverts for Calvin Klein and DKNY among others.
Vice president of the Versace group, Donatella Versace, said of the perfume: 'Eros Pour Femme is the ultimate in power and seduction from Versace. From the captivating fragrance to the elegance of the bottle and the stunning campaign by Mert Alas & Marcus Piggott starring Lara Stone.' According to Donatella the perfume is designed to capture the primal power of a woman, with Lara being their ideal femme fatale. The bottle's gold design shows the Medusa head which is synonymous with Versace brand. This is not Lara's first fragrance campaign. In July the model's famous pout took centre stage in a new advert for Stella McCartney's signature fragrance, STELLA. At the time Stella revealed that there was no other model she would have chosen: 'STELLA is a celebration of women, and Lara is the perfect representation,' she said. 'She brings the ideas of the fragrance alive, in an honest way, she is a modern woman who is approachable and sensual at the same time.'
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