As the world gets closer to the last Friday in November this year, online marketplace, Jumia.com, said it was ready to mark the Black Friday in Nigeria with other electronic commerce players in the globe. Across the world, people drive from as far as neighbouring countries to join the shopping madness and extravaganza that has come to be called Black Friday and is regarded as the world’s biggest shopping day of the year with 2013 recording 307 million shoppers globally.
Having experienced Black Friday live in Nigeria last year, the firm said Nigerians should be getting ready to break the bank shopping for gifts for family, friends and colleagues.
The firm said, “To Nigerians, who for many years have only read about ‘the biggest shopping event’, Black Friday may seem like madness, an event that usually saw the shopping appetite of people come to the fore, ushering in Christmas shopping and a day that people look forward to with so much expectation.
“Statistics for online retailers for Black Friday in the United States and Asia have come in their billions with most retailers seeing figures that have most times far exceeded what they had previously recorded in whole months.”
PUNCH
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