Ask anybody in the Nigerian music industry and they’ll tell you that it is a cut-throat world, in the sense that competition is rife amongst all involved in the entertainment world, be it record labels, marketers, entourages or the artistes themselves. Competition is definitely one of the things that keep the industry going. ESSENTIALS examines the recent rift between two of Africa’s biggest acts, Davido and WizKid, while looking closely at the careers of both singers.
Davido
Born David Adedeji Adeleke on November 21, 1992, Davido first came to the lime light when he released the song Back When, in which he featured Naeto C in 2011. This song was mildly received but the singer truly made a splash with the single Dami duro (same year), which turned out to be a monster hit.
He released his debut album Omo Baba Olowo in 2012, which is also his only album to date. Following the release of this single, Davido became known as ‘Omo Baba Olowo’, perhaps, due to the fact that his father, Chief Deji Adeleke, is a business magnate.
The hit songs Gobe, One of a Kind, Skelewu, Aye and Tchelete (Goodlife ft. Mafikizolo) are all rumoured to be on his yet-to-be released sophomore album.
Not only is Davido a purposeful musician, he is also a producer who has produced for the likes of Naeto C, Skales, Tiwa Savage, Shank and Sinzu (formerly known as Sauce Kid).
Davido is also the CEO of his own record label, HKN Music, which has the likes of Sina Rambo, B. Red and Danagog in its stable. The label is co-owned by his brother Adewale Adeleke.
Davido has also recorded singles with international acts like Akon, Wale, 4*4, Sarkodie, MI Casa, Diamond Platinum and Mafikizolo. Also, he is set to release songs with other intrnational acts like Meek Mill and Rick Ross.
Davido is also not immune to controversies. Recent examples are his case with the Nigerian Immigration Service, who he accused of always trying to ‘extort’ money from him and, also, the controversy surrounding the Skelewu video.
Davido has been featured in over 13 songs this year alone and he has endorsed companies such as MTN Nigeria and Guinness and while many companies are making a huge attempt to woo him, some of these endorsements deals are still active. The talented fellow has also earned himself a BET, Kora Award, a Channel O Award, a Ghana Music Award, a Nigeria Music Video Award, two MTV Africa Music awards, two African Muzik Magazine Awards, three Hip Hop awards, four Nigeria Entertainment awards and two Dynamix All Youth awards, among others, in the course of his career.
Davido By The Numbers
22 Davido is currently 22 years old. He was born on November 21, 1992.
2012 Davido released his debut album ‘Omo Baba Olowo’ in 2012.
N30m Amount of money Davido’s endorsement with communications company MTN Nigeria is worth.
2 Davido is currently a brand ambassador for two companies, MTN Nigeria and Guinness Nigeria.
5 Davido has released 5 from songs off of his upcoming album.
7 Davido has over 7 international collaborations under his belt. He is reportedly working to increase this number soon.
13 So far, it has been a good year for Davido, as the Gobe crooner has been featured in over 13 songs this year.
18 Davido has also won over 18 awards in the course of his career.
894,873 Davido has a total of 894,873 followers on Twitter (as at the time of this publication).
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