RITA ORA STEALS THE SHOW AS SHE GRAPPLES WITH HER ASSETS IN THIGH SPLIT DRESS AT THE VOICE OF UK LAUNCH

Jewel: The embellished neckline drew further attention to the low-cut design
She's a dedicated follower of fashion - and so Rita Ora was never going to blend into the background when she attend the television launch of BBC talent show, The Voice UK. The 24-year-old coach looked as if she was struggling to contain her assets as she held her purple dress in place as she linked arms with fellow panellist, Ricky Wilson. The floor-length number was asking for a wardrobe malfunction with its plunging neckline and high thigh-split going
up the front. The fancy dress also had a low back detail and Rita teamed it with killer black strappy sandals and wore her hair in a slicked back fashion. While Ricky chose to wear a standard dark suit and tie, fellow coaches Tom Jones and will.i.am both opted for something a little more elaborate.  Tom sported a grey checked two-piece, while will.i.am went for a long checked shirt and red bomber jacket combo.
Steady on there: Rita Ora struggled to contain her assets as she arrived at the television launch of The Voice UK in London on Monday 

The coaches: (L-R) Tom Jones, will.i.am, Rita and Ricky Wilson pose up for a picture 



Going for it: The pretty blonde channelled her inner rock star while her pal looked on bemused 

What a gent: Earlier that day, Ricky linked arms with the singer as he chaperoned her in

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