According to Vogue.co.uk, the documents have been filed with the USPTO under her Roraj Trade LLC.
The style icon certainly has design experience, launching her debut range for Armani back in November 2011.
A regular on the Fashion Week front rows, she has also lent her good looks to countless high fashion campaigns and topped best dressed lists around the world.
Sharon Daboul, trademark attorney at EIP in London, said: 'It’s natural for global celebrities like Rihanna to want to trademark all the insignia for which they are known, and the best time to register a trademark is prior to launch, as is the case for the FENTY brand.
'Trademarks can include names, nicknames, signatures, slogans and poses and it’s important for celebrities to have their legal protection in order at the outset.
'Celebrities are global brands, now more than ever before. A successful trademark registration will ensure Rihanna has the monopoly over her brand. If celebrities do not capitalise on their trademarks, no doubt there will be someone else who is waiting in line to do it for them.
'Whilst Rihanna made her name as a performer, her name and image can be used to sell a huge array of merchandise from clothing to cosmetics. This can generate an income that outlives her years as an entertainer, and has the potential to become her most important asset, and her lasting legacy. An example is the tennis champion Fred Perry, whose name is associated with sportswear and fashion, over and above his tennis career.'
The best way for celebrities to protect their name for product ranges like fashion is to get a trade mark registration. This effectively guarantees that no-one else can use their name without permission. It's becoming an increasing trend for celebrity artists to cash in on their name by diversifying into fashion lines, added Jason Rawkins, head of fashion at law firm Taylor Wessing.
And if that wasn't enough, it seems that her trip to Brazil for the tail-end of the World Cup may have been equal parts business and pleasure.
According to reports, the Diamonds singer has her eyes firmly fixed on buying a UK football club, after she's set up a soccer academy in her native Barbados.
A source said: 'At first we thought Rihanna's desire to be involved with soccer on a business level would soon blow over. We figured she was still on a high from the World Cup.
'But now it's becoming clear she really is serious. She's talking about setting up a football academy in her native Barbados. Then her big dream is to be involved with a UK club.'
While Rihanna has designs on getting her hands on a British team, the 26-year-old beauty has also reportedly been considering options closer to her Tinsel Town home.
A source told the Daily Star: 'Britain is like a second home to her, although she's also hinted she may do something with an LA team.'
No comments:
Post a Comment